$200M Game?

14

Have things gotten too expensive in Formula 1? I know, a tad rhetorical but Sony apparently has reached an impasse with the Duce of F1, Bernie Ecclestone, on the price for the official license to develop an F1 game for the Playstation 3. Apparently Bernie feels that $200M is not a lot to ask to have a game slathered with his logo’s all over it. I know, car makers, sponsor etc. I get the picture. Sony says:

“gap between what Sony is willing to pay for a (new) license and what Bernie Ecclestone’s (company) is demanding is too wide.

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14 Comments on "$200M Game?"

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mikewhitesell
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mikewhitesell
GTA IV just came out. Rumors are that it cost over 100 million to develop the game. It is gonna sell lots of copies and make lots of money for the 360 & the ps3…. and of course, Rockstar (the maker). How could any video game justify a $200 million up front cost before a stitch of code is even written? That would be the most expensive game ever made and it would only sell to the limited market that the PS3 enjoys as it now holds 3rd place in the current generation console sales. This sounds like Bernie’s scorched… Read more »
Srehman
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Srehman

You forgot the N-Gage, mikewhitesell…

profernity
Guest
profernity

I thought it was a well known fact that F1 gaming officially reached its zenith with Pole Position on the Atari 2600.

Negative Camber
Guest

LOL. AS far as I was concerned back then, it did. Long live Pole Position. :)

raithrover
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raithrover

Far too high a price. Bernie should consider the role such games play in attracting fans to the sport and training a new generation of brilliant drivers (Lewis). At that sort of price I doubt even the big players such as EA or Activision would consider such a license, especially as its such a niche sport in North America.

Lucas S.
Guest
Lucas S.

Is this enough of a reason to have Bernie committed?

Lucas S.

Grace
Editor

I think Mike is right and Bernie is just doing this to get rid of the contract.

And long live pole position – I understands everyones desire for realism but PP was the last F1 game that I could actually play without falling off the island in turn one.

Good think I prefer Rallysport over F1 any day.

francois
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francois

Not surprised at all he’s being so greedy with the rights to the F1 logo and branding – what else would explain why he takes down races on Youtube that took place 13 years ago,.He doesn’t even allow the TV companies to screen them (they can go back to 1999 at the earliest under ten-year archive rights that’s in the standard contracts) – without paying a load of $$$ to him…

mark h
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mark h

Blimey! For that kind of cash we could have had 3 Sony Aguris!

Noddy93
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Noddy93

there isn’t a day that goes by that I don’t play a game or two of Pole Position on my game boy

Lucas S.
Guest
Lucas S.

Does anybody remember the Nigel Mansell Super nintendo game? Am I getting a little too high tech?

I don’t want to know how many hours of my childhood were spent playing Pole Position.

Lucas S.

Nat B.
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Nat B.
What I cannot understand is if Formula 1 wants to establish itself as a worldwide brand, the videogame market is a quicky growing market that enables the fan base to become these athletes. Yet Bernie instead of encouraging fan growth has shut this down before it gets off the ground. What game company will pay 200 Million dollars up front before development begins? I guess this is why until the last installment the games for the most part have been sub par. What casual racing fan will pick up a current Formula 1 game and be excited about F1. I… Read more »
Negative Camber
Guest

I agree Nat. It seems to be a tad counterintuitive to the idea of having a level of intimacy that the fans get in NASCAR but not in F1. There is an elitism in F1 that is actually does little to further its overall cause.

Welcome aboard Nat. Great to have you here.