$200M Game?

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Have things gotten too expensive in Formula 1? I know, a tad rhetorical but Sony apparently has reached an impasse with the Duce of F1, Bernie Ecclestone, on the price for the official license to develop an F1 game for the Playstation 3. Apparently Bernie feels that $200M is not a lot to ask to have a game slathered with his logo’s all over it. I know, car makers, sponsor etc. I get the picture. Sony says:

“gap between what Sony is willing to pay for a (new) license and what Bernie Ecclestone’s (company) is demanding is too wide.

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