F1 has announced more details regarding their new F1 TV services for select markets around the world. It is still a little details light and one thing that is catching my attention are these:
- I read in an article that Sean Bratches says the new TV coverage is going to re-think the way they provide the content with lower camera angles to show the sensation of speed etc. With the HALO, lower camera angles will make it even more difficult to see the driver, their hands, the helmet etc. That’s very frustrating for me as a viewer.
- The other concern I have is that the following press release discusses live streaming and highlights. It says nothing about on-demand viewing for some US fans who don’t feel like waking up at 2 or 3am to watch a race. Sure, they can DVR it from ESPN but wouldn’t the new F1 TV offer on-demand replays with sync’d live timing & scoring? They do say, “Subscribers will be able to choose the content they view and how and when they access it” but they don’t specifically say that races are available on-demand with timing & scoring etc. I hope that’s what they mean by that sentence.
F1 TV is Formula 1’s over the top (OTT) platform and marks F1’s biggest investment in its digital transformation to date.
Formula 1 fans will get commercial-free live streams of each race with multi language commentary. In addition, the service will provide exclusive access to all 20 driver on-board cameras throughout every race session. F1 TV Pro will have unique feeds not available on any other platform with the capability of multi-level personalisation.
Subscribers will be able to choose the content they view and how and when they access it. All of practice, qualifying and races, will be offered live, along with press conferences and pre and post-race interviews. Subscribers will be able to watch live races of the main support series, the FIA Formula 2 Championship, GP3 Series and Porsche Supercup, among others.
During the season, F1 TV will be made available in four different languages (English, French, German and Spanish) and will appear in nearly two dozen markets at launch (including Germany, France, USA, Mexico, Belgium, Austria, Hungary and much of Latin America). Access will initially be available through desktop and web, with mobile apps and TV apps being phased in on Amazon, Apple and Android, enabling users to watch on a range of different devices at no additional cost. Pricing for F1 TV Pro will be offered on a monthly basis of USD$8-$12, and annual rates will be priced according to market.
A less expensive, non-live subscription tier, F1 TV Access will provide live race timing data and radio commentary, as well as extended highlights of each session from the race weekend. It will also be underscored by unprecedented access to archive video content from the amazing historic archive owned by Formula 1. F1 TV Access will be available on a near-global basis at launch, to complement F1 TV Pro.
CDN and connectivity services to distribute the F1 TV content globally will be supplied by Tata Communications, Formula 1’s Official Connectivity Provider.
Frank Arthofer, Director of Digital and New Business, Formula 1, said:
“With the launch of F1 TV, we are beginning on the journey to build a cornerstone of our digital transformation. F1 TV subscription products are clearly and centrally aimed at our hardest core fans, and we are firm believers that while we are bringing a new audience to the sport, we must always remain focused on delivering products and experiences that serve the most avid F1 fans.
“Our objective with F1 TV is simple: provide these fans with the best available service to watch live Grands Prix and provide them with the best sports OTT customer experience in the world. Our team and our partners are singularly focused on delivering on that vision: not just for launch but over the long-term. Live streaming video is an exciting space changing almost daily.”
Mehul Kapadia, Managing Director, Tata Communications’ F1 Business, said:
“F1 is the first global sport to adopt such an ambitious mobile strategy – and we’re excited to be part of it. A single global OTT video platform, with multiple live feeds and hundreds of hours of past highlights, gives fans the power to create their own unique, immersive motorsports experiences. It’s a way to keep existing audiences hooked and attract new fans to the world of F1 too.”