Audi to take on Peugeot at Petit Le Mans

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The battle is on. After being dethroned in France, the home turf of Peugeot, and suffering a seriously damaged pride; Audi is coming to America to attempt redemption at the 2009 Petit Le Mans.

Saving face? Trying to repair brand equity? No…just simple preparation for the 2010 24 Hours of Le Mans says Audi.

“The race at Road Atlanta marks the first part of our preparation for the 24 Hours of Le Mans 2010,” Ullrich said.

“We want to use it as an opportunity for our engineers to learn even more about the new Audi R15 TDI in direct competition with strong rivals. A lot of things can be simulated on test rigs and in track tests. But nothing can replace the experience gathered in actual racing events.”

That ought to sell some tickets, not that Road Atlanta needs big news because it is a good circuit, but the battle of redemption should be a fun one to watch. I’m excited.

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