NASCAR and Twitter a few minutes ago announced a new partnership — and apparently one that’s a first of its kind for Twitter — that will “curate” Tweets about NASCAR races so fans can get the information much more readily and speedily. Here’s from the Twitter blog:

NASCAR puts you in the driver’s seat

Friday, May 18, 2012

NASCAR drivers have covered a lot of ground this year — and they’ve done it on Twitter. While @JimmieJohnson was 41,000 feet in the air, he hosted a live chat with fans. When the top Sprint Cup racers took a trip to the White House, they documented every step of their journey. During the Daytona 500, @keselowski found himself stopped on the track during a fire, and shared the view from the driver’s seat. And when you watch @KaseyKahne make his way around the track, you’ll see a hashtag on the back of his car.

It’s clear that Twitter and NASCAR are a great match, and we’re working with NASCAR to bring fans even closer to the track.

On June 10, while the drivers are racing in the Pocono 400, you’ll be able to get closer to the action as it unfolds on the track with a special experience around the #NASCAR hashtag. During the race, we’ll curate accounts from the NASCAR universe and surface the best Tweets and photos from the drivers, their families, commentators, celebrities and other fans when you search #NASCAR on Twitter.com

We’ve talk a lot here about Formula 1’s need to embrace new and social media — and its continuing inability (or active disinterest) to do so. Now, we have another example of where a competitor — NASCAR — is pushing the envelope while F1 sits on its hands.
Should we care, though? Does F1 need to doing anything differently? Would something like this NASCAR deal with Twitter appeal to you as an F1 fan? Or does it seem like a sideshow and not core to what F1 is all about?