With Honda, Suzuki, Subaru, Audi pulling out of their respective racing series, you can imagine that NASCAR is facing some daunting issues as well with the big three all in trouble. But Chrysler says they are still committed to NASCAR and in it to win it…sort of.
“We’re not going to pull out. We are going to throttle back,” Mike Accavitti, head of motorsports, told Reuters. “NASCAR is not exempt from anything else that we do to market and promote vehicles.
“We have to reduce our spend. We have to get our expenses in line with our revenues. The market right now for automobiles is at a low point that hasn’t been seen in decades. As we resize the company and resize our expenses, our NASCAR spend is not exempt.”
good call there Mike.