You may have seen our comments and tweets via social media regarding the commercial-free season US fans are in store for via ESPN’s coverage and if so, you’re most likely pleased with the announcement.
“We intend to present the F1 races in this way for the balance of the 2018 season,” said Burke Magnus, ESPN executive vice president, programming & scheduling. “F1 fans are passionate and we listened to a lot of feedback from them — the fans are very informed and the feedback we received was both polite and constructive. It helped us.
“We don’t have a completely finished product but we’re very happy with the way the changes after Australia were received. We’ll continue to keep working to make it better for the fans.”
Mothers Polish will be the presenting sponsor for the season’s coverage. The broadcasts will now be commercial-free and ESPN is also focused on ways to improve its F1 coverage throughout the year.
You may have heard all of that via your surfing the internet but what you may not know is that ESPN’s live telecast of the Bahrain GP on ESPN2 averaged 682,914 viewers, the largest U.S. cable audience for an F1 race since 2012 (SPEED, USGP, 688,329).
That’s very good news for ESPN, F1 and US-based F1 fans. A surge in viewership is a very positive result heading into the new season.