F1 Sponsors

17

After the announcement of Martini coming back to F1 on the Williams it had me thinking of all those classic brands that have made a lasting mark in my mind. I think racing is the most powerful place for sponsors to gain longevity of loyalty and exposure for their efforts. Football shirt sponsors are soon forgotten. F1 sponsors become a part of the racing and teams history. Here are some that stick in my mind, let us know yours.

Warsteiner

The arrows team and Patrese were a favourite of mind , still long for my puffy Warsteiner Jacket. And yes I did look super cool

Warsteiner

Orange

Loved the scheme, one of the best ever to get the message across, you didn’t mistake the Orange Arrows for anything. And yes of course I was an Arrows fan

Orange
Orange

 

Benetton

First as a Toleman sponsor, then as a full out team (your welcome Red Bull).

Brought Flavio Briatore into the sport so can’t be anything wrong with that!

Benetton
Benetton
Bernie & Flavio

 

Martini

Not just in F1 or course, synonymous with the Porsche sports cars too.

Martini & Brabham went hand in hand I was so excited to see the Bobby Deerfield movie with Al Pacino so I could see the BT44 on the big screen. Kind of a downer that the movie was more about a women dying of cancer

Martini

martini_1975_spanish_grand_prix

 

Parmalat

Not sure if the car or the hat was more famous, either way they found a good way to get dairy on the glamour stage of F1.

Parmalat
Lauda

 

Marlboro

Probably the biggest sponsor of F1 ever, they didn’t leave much unsponsored in the 80’s but funded many a driver and multiple teams at the same time

Marlboro

 

 

Penthouse Rizla

Had to put this one in, my friend Rupert managed to drive cars with nudie mags, rolling papers and condoms all over them, them were that days…..

Penthouse
Penthouse

 

 

7 Up

The match of the beautiful Gary Anderson Jordan and the green of & up will never be forgotten in my mind. Maybe not a stalwart sponsor but it gave me the chance to post a picture of this beauty again

 

7 Up

 

Gitanes

Gitanes and Ligier were tied at the hip for many years combine that with Jaques Laffite and you have the perfect French 70’s ménages et trois.

Gitanes
Gitanes

 

JPS

My memories of the JPS cigarette girls during Grand Prix’s still holds dear in my mind, I might not smoke but……

Lotus name took a back seat to the John Player Specials, even today the black and gold is a strong image in F1.

JPS
JPS Mario

 

Camel

Yes I know another cigarette brand, but who didn’t like that cute smoking Joe!

Camel

 

Leyton House

The Leyton House March was Newey’s first car. Sponsor became a team then went to jail.

Leyton House

 

Beta

I think I have a thing about orange

Beta

 

ELF

The Elf Tyrell and Jackie Stewart saw massive success then the Elf Renault beckoned in the 1st Turbo era

Elf

 

Red Bull

Red Bull came in on the Sauber originally, Dietrich liked F1 so much he bought a team and has never looked back since, woah!

F1 Testing in Jerez - Day One

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Tom Firth
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Tom Firth

No Rothmans ? Tobacco companies made great racing liveries, no matter the issues with the product, most great liveries seem to come from the Tobacco era that spring instantly to mind in F1 and in motorsport as a whole. I agree that sponsors especially of F1 cars stick in the mind very well. Some of them where hideous too, BAT springs to mind with BAR as one that spectacularly didn’t work in the first season , or did it as we remember it ? I do agree with your list however, and I really liked that Orange Arrows livery, Liked… Read more »

MIE
Editor

The BAR cars looked OK at the launch (AUTOSPORT International in January 1999), when they had one 555 car and one Lucky Strike car. It was Bernie Ecclestone’s insistance on have both cars painted the same that caused the dreadful ‘zipper’ paint job.

Jeff
Guest
Jeff

Martini on the 917’s were great, but what can top the “Pink Pig”? Martini may have hated it, but it’s amazing! Germans do have a sense of humor

Tom Firth
Guest
Tom Firth

Ha , Yes the Pink Pig. It’s at the Porsche Museum in Weissach I think.

Must must go to that one sometime.

jeff
Guest
jeff
Member
Fast Freddy

I had a poster of the Benetton sponsered Toleman at Monaco. Pretty car.

Bob Feck
Guest
Bob Feck

“(your welcome Red Bull)” – http://www.learnyourdamnhomophones.com , its a great website, read the last entry.

[absolutely terrific article other than this gaffe!]

Rapierman
Member
Rapierman

Thought I’d pop in from the NASCAR side:

1. STP Oil Products gave us “King” Richard Petty.
2. DuPont gave us Jeff Gordon and the “Rainbow Warriors”.

That’s just two of many examples.

lafawnduh
Guest
lafawnduh

Don’t forget Rickey Bobby in the classic Wonder Bread car

cconf1
Guest
cconf1

Loved Darrell Waltrip and his Gatorade car.

danfgough
Guest
danfgough

Jordan 191 is 100% cool! The livery, the airbox that extends over the drivers head (like the old Battlestar Gallactica fighters!), the Bow-tie front wing, but most of all the lovely clean flowing lines.

Superb!

danfgough
Guest
danfgough

Oh, and its at the Donnington museum. Well worth a visit!

nofahz
Guest
nofahz

These are all really good. I have always been a fan of the Shadow DN5 with the UOP sponsorship. Quintessential mid 70’s design esthetic. Color scheme: Black car with the Orange to white gradient in squares on the sidepods, the font of the UOP logo. Tom Pryce (RIP) driving.
Also the classic AGIP logo.

jmjgt
Guest
jmjgt

What, no McLaren pics under Marlboro, SHAME! lol. Always loved those French blue and white Ligiers, here’s a few from my list…
Canon
Barclay
West
Gold Leaf
Candy
Essex
Saudia
Tissot
Olivetti
USF&G