Let’s assume that what we see of Formula 1 is about 20% of the total. The proverbial iceberg theory if you will. The rest of F1 is shrouded in mystery as to who gets paid what and when and how much etc.
Let’s just say that the F1 world is simply too big and too clouded with secrecy to know the entirety of the sport. Fair enough?
With that in mind, we have seen certain elements of F1 play out in the public sphere where the mobocracy has had a field day with the information.
One recurring theme is the cost of F1 but lately the shift has set its focus on the “cost” of F1 and by that, I mean what it cost you and I to attend. With very little revenue stream opportunity for race promoters to regain their hefty, annual sanctioning fee, is it any wonder ticket prices have increased? Someone has to pay for the $25 million per year fee right?
As such, the attendance at races this year has seen a bit of an up and down. Reading an article over at AUTOSPORT reveals that Mercedes boss Toto Wolff sees a real challenge with the ticket prices now that he’s seen half-empty grand stands a few times this year and according to the story, the Austrian team boss has spoken with FOM chief Bernie Ecclestone about it:
“We have dared to discuss ticket prices, and we discussed the impact and the importance of the traditional circuits like Spa, like Monza, like Hockenheim,” said Wolff.
“Races like that need to be part of the race calendar. This is a global sport.
“We need to go abroad and we need to conquer new territories and new countries, this always has been the case, but I guess it is pretty clear what needs to be done to fill the grandstands in the traditional races such as Hockenheim and Monza.”
It’s an interesting twist but he’s not the only man speaking of the situation as McLaren’s Ron Dennis weighed in and AUTOSPORT carried the quote:
“How can we go to Silverstone and Austria and it be absolutely full, and then we go to Germany and it’s half full? There must be a reason.
“We can all guess, but that’s not very scientific. We’ve really got to understand why these things happen.
“Is it ticketing prices? Is it national heroes etc? Whatever it is we have to address it.”
Now I’m sure some of you have scoured the inter-webs and compared ticket prices at each venue in order to see the differences. What Dennis seems to suggest is that a study should be done because there are economic localization issues and other social elements that could play into each grand prix. Does that sound like something F1 would embark on? They didn’t care to have a professional survey made a few years ago let alone a study of this proportion.
This would require serious examination but in the end, can any of you save them the cash and tell them what the real problem is? Be nice.