I had a rare opportunity to attend the US Grand Prix as a guest of Shell V-power Nitro+ and I couldn’t have asked for a better weekend. The folks at Shell just renewed their long-standing partnership with Ferrari but this time, there’s a twist. It’s that “twist” that integrated Shell even more in the Ferrari innovation block and is a reason for such performance gains from the team.
Why does Shell do what they do with Ferrari? The crucible of F1 is the perfect lab in which to innovate, develop and perfect the best possible product for your car.
I had a chance to catch up with Guy Lovett and Steve Bryce to discuss Ferrari’s gains this season, how critical fuel has become to F1 and even the old days. We chat about the Shell/Ferrari partnership and Guy shares some of the challenges they faced in seeking massive gains this season.
I can’t thank Shell enough for the unfettered access to both their personnel and the Ferrari garage over the weekend. I hope you enjoy this interview.