FIA call Hamilton to press briefing; Lewis stars in Infinite Warfare

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I didn’t think the FIA would take the Lewis Hamilton Snapchat, press conference walk-out behavior very lightly and so they haven’t. It seems that the FIA have requested his presence at this Thursday’s press briefing in Austin for the US Grand Prix this weekend.

I’ve also read reports that his team also asked that he shake it off (see what I did there) and just get on with it. The FIA has regulations that a driver must appear at these briefings if requested by the regulatory body of F1. Failing to do so could be met with sanctions on the driver.

Let’s see how Lewis responds to the request. Meanwhile, the three-time champ will have a role in the upcoming Call of Duty game, Infinite Warfare.

“I grew up with Super Mario, where the graphics were outdated at the time,” he said. “It’s crazy to see how far it [computer games] went – the realisation is unbelievable.

“I loved it, it was a great experience, I am incredibly honoured to be part of this game. I’ve been a fan for years.”

They should give Lewis a full character with an assault load out and a few frags so you can play Lewis in capture the flag. Another great cross-marketing opportunity that promotes F1 and one more reason F1 loves his social media and brand-building lifestyle.

Hat Tip: Motorsport

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5 Comments on "FIA call Hamilton to press briefing; Lewis stars in Infinite Warfare"

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peterriva
Member
If Lewis can read this – as a PR expert this is what I advise: 1. Go to the press conference wearing the full Mercedes driving suit, be proud of your role at Mercedes. 2. Put your phone on record and face the interviewers. If asked why, say “I want to share the fame here, you guys and women work so hard, I feel it is only right the fans can see and support you as well.” Live stream. 3. Answer every question exactly, politely, put in buzzwords that ONLY the youngest generation will understand: Turn Up, TBT, Grind, Chirped,… Read more »
meine
Member
meine

From now on he is in every thursday press conference :-)

I don’t exactly know what a game and F1 have to do with each other, Lewis in a grand prix simulator I can see, but this?

Maybe his first steps for a career move?
F1? Been there, done that! Hollywood here I come!

meine
Member
meine
Tony Emond
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Tony Emond

Wonder if they’ll name the villain Nico XD

Tom Firth
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Tom Firth

Huxley will be pleased