As the car launches continue, Haas F1 may have taken the cake for least amount of fanfare around their launch.
In social media posts, the team released renderings of their new livery and then did a photo shoot of the car on track. If you’re looking to save money, then this is the model of how not to spend money on a launch.
Still, I applaud them for not trying to make something happen with their launch that was half baked. Here it is!
“I was very pleased to welcome MoneyGram as title partner for the 2023 season and beyond, and it’s exciting to see our first livery unveiled together as MoneyGram Haas F1 Team,” said Gene Haas, Chairman of MoneyGram Haas F1 Team.
“We head into a new season buoyed by some strong team performances last year and a return to points paying finishes. The aim for the 2023 season is naturally to do that more consistently and with Kevin Magnussen and Nico Hülkenberg I certainly believe we’ve got an experienced driver pairing more than capable of delivering those points on a Sunday.”
“It’s been thrilling to experience two global organizations truly come together as one team to form the MoneyGram Haas F1 Team,” stated Alex Holmes, MoneyGram Chairman and CEO. “We’ve collaborated in lockstep to bring this livery to life, leaning into our many similarities while also playing off of each of our unique strengths.
“As we both usher in a brand-new era with a clear plan and vision in place, we’re prepared to work closely together to reach new heights this year. The sleek livery design is symbolic of who MoneyGram is today, a company ready for the future, and we couldn’t be more excited for what’s to come.”
“I obviously share everyone’s enthusiasm around the livery unveil, not least as it’s a checkpoint in the pre-season calendar which means we’re another step closer to doing the thing we actually want to be doing – and that’s go racing,” remarked Guenther Steiner, Team Principal of MoneyGram Haas F1 Team.
“I like the livery, it’s undoubtedly a more elevated and modernized look which is fitting as we move into a new era alongside MoneyGram as our title partner. It’s an exciting time of year for Formula 1 and it’s great that we’re first out the gate to showcase our livery but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead.
“We really have something to build on following last year’s performances. The whole organization has been working hard to reach this point and obviously in Kevin (Magnussen) and Nico (Hülkenberg) we have two proven points-scoring talents locked in behind the wheel. I can’t wait to get started.”
MoneyGram Haas F1 Team will shakedown the VF-23 for the first time at Silverstone Circuit on Saturday February 11. Official pre-season testing runs from February 23-25 at the Bahrain International Circuit. The 2023 FIA Formula 1 World Championship launches with the season-opening Bahrain Grand Prix March 5.