Hamilton in fresh Twitter saga, who does Button follow?

Let’s be honest, Twitter isn’t for everyone. In fact, it may be best for some people to find Twitter etiquette prior to engaging and this is really important for celebrities. Hollywood is ripe with embarrassing stories of celebrities who have grown attached to Twitter and tweeted their every move, thought, meal, workout and feeling. It hasn’t always gone down well with their adoring fans. Often times, too much information can be a brand killer instead of a brand booster.

The Tweet vomit phenomenon isn’t reserved for Hollywood, sadly, as it has made its way into every walk of life and even some journalists have ran afoul of tweeting things that have or don’t come to pass making it difficult to understand their sources and perhaps more importantly, hard to trust their accuracy which impacts their livelihoods.

Racing has it’s own mesh of drivers and team members who have tweeted things that are usually best reserved for close friends. Whether Scott Speed was joking or serious, claiming he urinates in the shower was only amplified by the fact that he said he did it on his wife while they were bathing. Equally disturbing was his pictures tweeted of his wife urinating in bushes…you get the point.

Lewis Hamilton fell afoul of the stream of mind vomit that Twitter can produce when he took his frustration to Twitter to post a picture of the teams telemetry to prove that he was not to blame for the lack of pace and that Jenson Button, his teammate, had a better setup. The team was nonplussed by the Tweet and now Lewis has taken a swipe at Jenson Button when he posted this on Twitter:

“Just noticed @jensonbutton unfollowed, thats a shame. After 3 years as teammates, I thought we respected one another but clearly he doesn’t.

“Funny thing is, we are STILL teammates! All good tho, I plan on giving this team & fans all I got til I cross the finish line in brazil!!!.”

If you were Lewis, you’d be a tad miffed as to why Jenson “un-followed” you on Twitter and possibly tell you buddies that you think that’s a little raw but as it turns out, Jenson never followed Hamilton to begin with. Hamilton later retracted his accusation.

Twitter seems to be a danger zone for Lewis and it can backfire (has backfired) more than its helped so perhaps Lewis should, like Pirelli’s Paul Hembery, bow out of Twitter as it just isn’t the medium for him to reach out to his fans.

There is another, edgy side of this story if you are  fan who likes realism and you favor those who are open, honest and real on Twitter. Racers have Twitter accounts that are ran by their publicity agents and are so generic that they end of adding clutter to your timeline and that’s pointless. Fans like when their favorite driver, actor or industry person shows some personality and flavor in their tweets. It makes them more accessible and approachable.

Many fans liked this about Paul Hembery. He was unvarnished and truthful with his commentary on Twitter and they have also enjoyed this about Ron Howard as well as Fernando Alonso. The point may be, is there a happy medium?

Hembery was slated publicly and that’s a shame. It’s the bravery of being out of range that allows trolls to do what they do but Alonso, so far, is a good example of being human, accessible, approachable and yet not tweeting anything that is dangerous to his image or career or the careers and images of others. Even the target of Hamilton’s tweet seems to manage Twitter properly as Jenson Button understands the medium.

What do you like best? Do you like realism be it warts and all or do you think there is a happy medium? Who handles their Twitter account the best with the right amount of personal with the right amount of reserve to be insightful of protective of their brand?

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