Lewis Hamilton Navigates the PR Battlefield

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Lewis has been learning the ropes this year in F1. How to win races, how to qualify, how to handle team pressure, how to remain calm, how to race against a teammate and now, how to manage the PR campaign that has become his every word and every move.

Lewis seems to have been back-pedaling all week on comments he made last week. After Patrick head suggested that Ron Dennis could hire Schumacher, Lewis blurted out that he’s fine with that. He also gave the press a laundry list of drivers he would consider as a short-list of potentials for the vacant seat left by the ousting of Fernando Alonso from McLaren. Today he has been very keen to remind the press that it is none of his business and that the driver line-up is a team decision.

He also released a statement that he would be moving to out of the UK due to pesky fans and mob-like behavior so he can lead a normal life. Most everyone knew it was really about taxes and found the reason given as terse considering many of the rabid fans have propelled his fame and fortune. This week, he clarifies his decision as not being tax evasion or fan avoidance but just a simple fact that he wants to move out of Dad’s house and make his own way (this by the way was what I said he should have told the media to begin with. Sheesh! Who is running the PR campaign over there?). In the end, Lewis just may find that those boyish, inspirational, off-the-cuff comments are going to be the death of him. Michael Schumacher could teach Lewis a thing or two about shutting his mouth and giving the press just enough to write the story but not enough to hang him with.

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onthepodium
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onthepodium

you hit the nail right on the head NC. his media skills need to mature. like you said, schumi had the art down, and he needs to get it down in order for him to stay focused on his driving. no doubt, it’s a lot of pressure, but he’ll get it eventually. he’s a smart cookie, just young and inexperienced.

Negative Camber
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I agree, Podium, Lewis is a very bright young man and I think over time he’ll learn the art that Schumacher had to learn as well. It just takes time and I am in no way dissing Lewis, I am just amused at the youthful exuberance and misguided tongue. He is much more articulate than I was at that age so he’s going to do well.

He is not as polished as Grace was at that age but that was only a couple years ago or so. She’s young!

onthepodium
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onthepodium

well, no one is that polished :)

febsterehckya21
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febsterehckya21

Yup and no one says “my dad” a-n-y better than him…

onthepodium
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onthepodium

no, i meant as polished as grace :)

Negative Camber
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No, we all know that being polished and being polished like Grace are two completely different levels of polished.