Many of you know that having been born and raised in Kansas City—despite now living in St. Louis—I have been a lifelong fan of the Kansas City Chiefs. Way before Patrick Mahomes and Travis Kelce. No, I have been a fan since the Lenny D days and suffered through the Livingstone, Blackledge, Bill Kenney, Steve Fuller, Grbac, Green and Smith era.
My point is, like most football fans, we suffer through the bad times and in my case, it was 40 years of suffering. So imagine how delighted I have been these past 3 or 4 years. Imagine also how surprised I am to hear that, while digging through the headlines about Rory McIlroy, Trent Alexander-Arnold and Juan Mata plus world champion boxer Anthony Joshua investing in Otto, the 24% ownership group of Alpine, I also see a name further down in the British article about two other dudes. Patrick Mahomes and Travis Kelce. Imagine that!
While British tabloids are focused on premier league players, Rory and others, American fans are certainly aware of who two of the NFL’s largest stars are and this is big news over here on the side of the pond.
Sow why would one of the greatest quarterbacks in NFL be interested in investing in Alpine?
“I’ve always had a passion for all sports,” Mahomes said of the investment. “The opportunity to lead an investor group with Travis in Alpine F1 alongside Otro Capital was one I couldn’t pass up. It’s an exciting time for the sport and this is an opportunity to bring our shared values to the world stage. I’m looking forward to being a part of its growth.”
This is one of the things—if you listened to the podcast I was a guest on about Las Vegas GP—that F1 needs to take advantage of. Cross-pollinate with other sports and capitalize on getting viewers invested in F1 because their sports stars are. F1 should be working with the NFL to do some marketing activations and try to be the Taylor Swift to Travis Kelce right now if possible. Make the most of these NFL stars to push your brand further into the American marketplace.