Martini to return to F1 with Williams

Williams F1 hasn’t been sitting idle over the winter and today’s AUTOSPORT story could prove the team has been busy bees attracting iconic sponsors. Williams F1 announced yesterday that they have secured a deal with lifestyle protection insurance provider Genworth. Sir Frank Williams said:

“I’m delighted to welcome a brand of Genworth’s pedigree to the team for the 2014 season and beyond,” Sir Frank Williams said.

“We share a number of similar values such as ensuring excellence and integrity in everything we do and a truly global footprint. We’re looking forward to working in close collaboration to help them maximise the benefits that come from a close association with Williams and Formula One.”

While that’s good news for the team, the other big sponsor news could see the return of the Martini brand to Formula one. The brand hasn’t been involved in F1 since it was a small sticker on the side of a Ferrari back in 2006. That could change in 2014.

According to AS, the historic motorsport brand could be the title sponsor for Williams F1 and the car could be completely branded in Martini fashion. The brand entered the sport of F1 back in the early 1970’s and moved to Rally where it created some of its most memorable car brand images.

There is some talk as well that Williams could be inking a deal with Petrobras. It’s good to see sponsor interest in F1 and not just a nose or wing sticker but a title sponsor. AS says that Martini were speaking with other teams, Ferrari and McLaren, as well but chose the Williams F1 deal due to being the title sponsor. One wonders if the money both Ferrari and McLaren were asking for a place on their car equates to full title sponsor for Williams F1.

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