Mercedes sign Schumacher… as ambassador

If you thought 7-time champion Michael Schumacher was going to fade off into the distance, that’s only partially true. Mercedes announced that the German will become their ambassador for the technology and innovation as it applies to their road cars. Schumacher said:

“During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage.

“That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car.”

Good for Michael, it’s a roll I am sure he will perform well at. He’s seen the most innovative technology in Formula One and would be a good person to help with the translation of that tech to the road experience.

0 0 votes
Article Rating
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments