MoneyGram Haas F1 launch new livery

Haas F1 launched their new livery with a new sponsor, MoneyGram. Now it’s no secret that Haas F1 has had some sponsor troubles in the past but let’s hope the new MoneyGram deal will be more stable than previous sponsors.

Looks like Haas has moved toward a new, darker look to their car than previous years and the black, red and white are nice contrasting colors.

Gene Haas said:

“I was very pleased to welcome MoneyGram as title partner for the 2023 season and beyond, and it’s exciting to see our first livery unveiled together as MoneyGram Haas F1 Team,” said Gene Haas, Chairman of MoneyGram Haas F1 Team. “We head into a new season buoyed by some strong team performances last year and a return to points paying finishes. The aim for the 2023 season is naturally to do that more consistently and with Kevin Magnussen and Nico Hülkenberg I certainly believe we’ve got an experienced driver pairing more than capable of delivering those points on a Sunday.”

“It’s been thrilling to experience two global organizations truly come together as one team to form the MoneyGram Haas F1 Team,” stated Alex Holmes, MoneyGram Chairman and CEO. “We’ve collaborated in lockstep to bring this livery to life, leaning into our many similarities while also playing off of each of our unique strengths. As we both usher in a brand-new era with a clear plan and vision in place, we’re prepared to work closely together to reach new heights this year. The sleek livery design is symbolic of who MoneyGram is today, a company ready for the future, and we couldn’t be more excited for what’s to come.”

“I obviously share everyone’s enthusiasm around the livery unveil, not least as it’s a checkpoint in the pre-season calendar which means we’re another step closer to doing the thing we actually want to be doing – and that’s go racing,” remarked Guenther Steiner, Team Principal of MoneyGram Haas F1 Team. “I like the livery, it’s undoubtedly a more elevated and modernized look which is fitting as we move into a new era alongside MoneyGram as our title partner. It’s an exciting time of year for Formula 1 and it’s great that we’re first out the gate to showcase our livery but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead. We really have something to build on following last year’s performances. The whole organization has been working hard to reach this point and obviously in Kevin (Magnussen) and Nico (Hülkenberg) we have two proven points-scoring talents locked in behind the wheel. I can’t wait to get started.”

MoneyGram Haas F1 Team will shakedown the VF-23 for the first time at Silverstone Circuit on Saturday February 11. Official pre-season testing runs from February 23-25 at the Bahrain International Circuit. The 2023 FIA Formula 1 World Championship launches with the season-opening Bahrain Grand Prix March 5.

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The livery is, I can understand, a way to start the PR and sponsorship campaign for any team and investor. The problem I have is this: Billboarding without product is never a successful campaign launch since the mid-80s.
Until Haas has an actual 2023 car on show/display/running… the exercise is less than effective.
Where’s the “sit on the tire” tradition gone?


When I first saw the new livery, I just brushed it off as pretty much the same as it ever was. I didn’t even notice the Money Gram logo.

Xean Drury

It looks like a skunk. I just hope it’s not a stinker! ~X8