Richard Branson on Friday announced he is launching a film and television production company, Virgin Productions. Virgin will co-produce two or three films per year as part of its deal with Relativity Media’s Rogue Pictures.
Hollywood watcher The Wrap has the brief bit of news.
Hereâ€™s the Branson statement:
â€œEntertainment has long been a focus of the Virgin brand, and Iâ€™m excited for the chance to further grow in this space. Jason and Justinâ€™s approach is very entrepreneurial, very Virgin. We share a passion for creating and nurturing communities of talent and fresh material. The Rogue and Virgin brands seem an obvious fit for each other.â€
I wonder what, if anything, we can read into this. Just a natural expansion of the Virgin brand or could it be a sign that Branson’s moving on to a new interest. You could understand if hanging with the Virgin team isn’t quite as exciting as being part of last year’s Brawn team.
On an upside, I also wonder if his production company would attempt a Formula 1-related movie.
Branson’s priorities here might be worth watching.