Nissan Superbowl launch

So whilst we have got used to online launches for motorsport particularly this week, Nissan of course had to be different, launching the 2015 LMP1 Nismo GT-R, which will compete in the 2015 FIA WEC  during an ad in tonight’s superbowl.

Ben Bowlby – Nissan LMP1 Team Principal had this to say – “These cars represent the pinnacle of current racing technology: huge energy recovery systems, super fuel-efficient engines and wild aerodynamics, creating extremely fast cars for their weight and endurance. “These are 24-hour racing cars that cover practically a whole Formula One season in one Le Mans race. It’s a very different challenge to F1 and much more relevant to what’s going on in road cars. If you drive from say London to Edinburgh you expect the car to get through the miles and be fast, stable, comfortable and safe and provide the handling and grip you might need if you have to come off the motorway and take some back roads – that’s the sort of challenge that Le Mans represents. It’s all about having a fast, efficient and safe car.”

A few technical details on the car have also been released. The front engined LMP1 car will feature a 3.0L Twin Turbo V6, with hybrid integration, producing over 1250bhp. Additionally the front and rear tires are different sizes, the fronts are 14″ and the rears 9″. It really is an amazing prototype.

I will just let the ad do the talking, you can view the prequel ad here  and the actual superbowl ad here  from which you can form your own opinions, but I’m really impressed by the way in which Nissan have marketed and launched this programme, and very happy that Nissan are really going for a very different approach to its rivals on track. Nissan has also confirmed the first driver for the programme as the highly experienced Marc Gene.

I can’t wait for Silverstone!

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