While Formula 1 doesn’t seem to be poised to tell the fans in the US how we will be watching the series in 2018, they can tell us that when we do, there will be no more grid girls. F1 marketing chief, Sean Bratches said:
“Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport,” he said.
“While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms.
“We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”
There you go. One side might argue the objectification of women and not a positive focus on female participation in motorsport while the other side might argue that it puts a lot of models and grid girl employees out of a job and lost income. There are entire companies built around the motorsport grid girl business.
Hat Tip: Autosport