Op-Ed: A brilliant McLaren move — posting radio chat

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I’ve been meaning to do a post about McLaren’s 2010 web site design. I suspect people either love it or hate it.

Today, though, McLaren has added a feature that I think is absolutely brilliant. I mean, really, really great.

[It’s the “Hoon of the Day” feature! No, I’m kidding. And I think I’m close to having all the “hoon” out of me.]

The team has posted its radio transcripts, and I believe they did it “real time,” only now we’re way past the practice session. But that’s still cool because now you can read it all and get a picture of practice from inside the McLaren garage.

In America, the SPEED commentators always go silent when the feed broadcasts radio communications, which are almost always unintelligible. The trio at SPEED are good at translating, however.

Here, we have far more of those transmissions than I’ve ever been aware of, at least.

It is at the bottom of McLaren’s main page. Here are some peaks:; I’m afraid it doesn’t translate well due to the font the team uses on its web site, but it should give you a sense of things:

0132:lewisrollsoutofthegarageforhisinstallationlap.

0132:Jensontoo…

HAM:”turnfour.”

Pit:”radioisgood.”

Pit:”okayjenson,trackisclear.”

BUT:”turnfour,okay?”

Pit:”radiocheck,turnseven.”

HAM:”turn14.”

Pit:”andlewis,boxthislap.”

HAM:”boxthislapokay.”

0134:lewispushedbackintothegarage.

HAM:”carfeelsgood.quiteagoodfeeling.”

HAM:”haveaclearerviewwiththesenewmirrors.”

0136:jensonadjustshisnewrear-viewmirrors.

Pit:”we’vegotabout12minutesbeforewedoourfirstrun.”

0137:highstandspleaseguys.

Pit:”jenson,wehaveabout10minutesbeforeournextrun.”

0139:aslightlullintheactionaswepreparethecarforthefirstrunofthemorning.

0140:lewisislookingatthenewmirrorswithAndylatham.jenson’scarisonhighstandsastheylookattheunderbody.

[snip]

0157:nearlyhalfanhourin,andonlyonedriverhassetatime:brunosenna1m37.989s.

0157:lewisstrappedintothecockpittoo.

Pit:”lewis,wecanextendthisrunifyou’dlike.comeinifyouneedto.”

Pit:”car’sreadywhenyouare,andy.”

Pit:”okaylewis,we’llcontinueourrunning.”

0201:lewisrollsouttostarthisfirstrunoftheday.

Pit:”trackisclear,Lewis,youcangostraightout.”

Pit:”okayjenson,there’safewmorecarsoutthererightnow,sowe’llbereadytogoinafewminutes.”

0203:herecomesjenson’sfrontwingbackintothegarage!

0204:looksasifthegpsfeedisn’tcomingthrough.we’llgetitupdatedforp2,guys.

0205:lewisgoesfastestoverallwitha1m30.076s.

0205:healreadylooksonit!

Pit:”jakob,jenson’scar’sready.”

0206:jensonoutforhisfirstrunnow.

Pit:”okayjenson,youhaveacoupleofcarsbehindyou.youare+6michael,whoisonatimedlap.”

Pit:”jenson,recommenddroppingbehindmichaelandpedro.”

0208:lewiscutsintohistime-he’snowseta1m28.680s.

Pit:”debrisatturn12.”

What does everyone think? Like it? Does it add anything for you?

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