I have to admit that Renault seem to understand fan accessibility, intimacy and involvement. They have podcasts, great web presence and now a YouTube channel for fans. More teams, and Formula 1 specifically, should look to these mediums to gain a strategic hold and communication channel with their fans.
The biggest hurdle, especially if your American, is getting timely F1 news and team information. Having access to these controlled media outlets is good for the companies to state and re-state their brand message and give them frequency, reach and a level of brand loyalty development that they would not have otherwise because of the lack of fan engagement. Good for you Renault!
