Join Paul and me as we discuss Some F1 news, including Ryan Reynolds and Lewis’s contract, and then do a full Heart of Racing Aston Martin team Le Mans debrief!
"You can't take F1 to America, you have to take America to F1."
Negative Camber
Chief Opinion Officer, TPF
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Great podcast (yes, I downloaded and listened that way, not as much fun as YouTube). But please allow a little light to be shed on Lewis’ contract. Pat Sajak makes $35,000,000 per year plus bonuses. That’s for Wheel of Fortune which has an audience of 2,200,000 viewers regularly and it has been affirmed that those are the same viewers each week, 23 weeks last year. Pat Sajak costs the network $15.90 per viewer and apparently after 3+ decades he’s worth it to advertisers and sponsors. Lewis wants 27,000,000 + 15,000,000 pounds a year? that’s $54,000,000 approx. Now Lewis has 33,000,000… Read more »
If Lewis weren’t driving though, how many people would not watch? My hunch is a very slight fraction. That’s the only counter I have to your argument. Appreciate your POV though. ~X8
Yeah, I think at $6 per follower it would be a digestable number. I think the influencer rate could be $100/10,000. The question I have, as we said and as Xean has mentioned, would be brand impact for a former driver. Now, Schumacher was before the Insta craze but when I go look at Lewis’s posts, they are shirtless posts about never giving up etc which is a dog-eared notion of the self-help isle at Barnes and Noble to be honest. If I’m the Merc F1 team, I’m not sure how much shelf life that has from a former driver.… Read more »
but who would be Vanna in this scenario? Roscoe?
I was hoping someone would draw a parallel… how about Schumi Jr.?
Problem is that once he stops driving, all those figures mean nothing, look at Vettel.
Even Nico thought he’d become some famous Vlogger, ended up being a crap commentator.
Paul mentioned that they’ll be at LM again next year, is that guaranteed or do they have to reapply again?