Silverstone Hedges Bet on Jenson Button

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In an odd move to either bump ticket sales or generate immediate cash flow; Silverstone is willing to gamble on Jenson.  If fans purchase their adult grandstand tickets by September; Silverstone will reimburse them their $95 if Jenson wins the race next July.
I wonder if Mr. Ecclestone’s race fee is due this fall and this is a way for the race to cash-flow itself prior to the Grand Prix next summer.

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