Sky Sports F1 wins FIA award but why?

The FIA gala was held this week in which Sebastian Vettel and Red Bull collected their hardware and went home but what caught my eye was the , perhaps obvious, award for ‘Best TV Broadcaster Award for Outstanding Coverage’.

Sure, Sky Sports F1 won the award but why? BBC covers the sport and here in the US, NBC Sports paid a large ransom to wrest the honors away from SPEED/Fox Sports.

Many US fans I know find Sky Sport F1 feeds online and watch the race that way. Heck, many of my international friends do as well. Why? It’s simple really, they have exhaustive coverage and treat the sport with respect as well as the fans that watch it. They do not patronize the fans. I know why I like Sky sports F1 coverage but tell us what you think.

If you are a US fan and have stopped watching NBC Sports in favor of Sky, why? What is the difference to you? Sky said:

Martin Turner, executive producer for Sky Sports F1 said: “Formula 1 is a sport with passionate and knowledgeable fans that deserve the ultimate coverage. If you’re not at the Grand Prix, we want Sky Sports F1 to be the next best place to be. This award gives us another reason to keep improving and we’re working on several exciting ideas for next season.”

Sky Sports F1 commentator Martin Brundle commented: “This second consecutive award for Sky Sports F1 recognises the impressive creativity and passion of a great team of men and women who work tirelessly behind the cameras and mixing and editing galleries. It’s a pleasure to work with them.”

The fact is, NBC Sports doesn’t treat Formula 1 nearly as well as they do Barclay’s Premier League and F1 and in their defense, there are a lot of reasons why but those reasons may be the very reason F1 isn’t doing well in the US and why NBC’s F1 viewing numbers are hovering around 200K.


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