Tag: company

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Shell V-Power exposed in Houston, Ferrari is next!

When Shell called and asked if I would like to visit their facility in Houston to understand how Shell V-Power is made and what...

Lotus F1 proves VC money can work in F1

We've spoken in the past about the concept of venture capital companies owning Formula One teams. There’s nothing wrong with it as long as...

Why F1 is losing appeal: Lo-tech=lowbrow

I wrote an Op Ed piece about pandering to Gen Y and while it's just my thoughts concerning the media coverage of Gen Y versus...

31,800 reasons Pirelli matters to Formula One

Pirelli, once again, have done a nice job of making a tire for the 2012 Formula One season that betrays their go-to-market logic of...

Cosworth up for sale

Cosworth has been supplying engines to HRT and Marussia this year in Formula One but that could be at risk if the proposed sale...

The real reason the FIA went ‘Green’…meet the YO!

With Russian driver Vitaly Petrov presumably at Lotus Renault F1 GP for 2011 and a new Russian Grand Prix slated for 2015, I think...

Pirelli thickens tire supplier plot in F1

It seems that F1 has caught the attention of Italian tire maker Pirelli according to AUTOSPORT. While Michelin have suggested they are in...

McLaren’s car company: A new legacy in the making?

For years the prevailing notion, and truth, is that many of today's road cars have benefited from the technology developed from Formula 1 racing....