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Noddy93Negative CamberchumleyukBobHereYoWonkyDave Recent comment authors

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Lucas S.
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Lucas S.

Maybe Marlboro can incorporate the bar code into their logo, of course then they wouldn’t be able to use the barcode on the car.

I really can’t believe they still sponsor the car. If I was Ferrari I would be looking for new sponsors by 2011.

Lucas S.

WonkyDave
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WonkyDave

Actually, I think it’s brilliant bit of marketing. An average person watching wonders what the bar code is (it does stand out well on broadcasts), goes to F1’s and/or Ferarri’s website to find the info, and is solicited by many other advertisements, including Marlboro. Does this make the person want to smoke? Probably not unless they already smoke, but their product(s) are now on the mind of this person. And isn’t that what all parties (FIA, individual teams, sponsors) are after? If you know anything about F1/Ferarri, it doesn’t take a rocket sciencefictionist to figure what the bar code probably… Read more »

BobHereYo
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BobHereYo

I would agree with you Neg, but I dont’ smoke and I know full well who the major sponsor of that Red Car is. Remember once upon a time, Marlboro was the title sponsor of McClaren and Ferrari at the same time.

Do you also notice that they have the paint scheme only on the Penske Indycar’s but you rarely see the Marlboro logo on the drivers jumpsuits or cars. As I am writing this I had to stop myself from calling them Marlboro Team Penske, it is etched in my mind.

chumleyuk
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chumleyuk

I have had the dubious opportunity of working on some very large ‘advertising’ and promo projects for Philip Morris and I am utterly amazed at how much money they have to burn… as an example, they spent nearly $20,000,000 on promotional material for eastern europe that they never got round to using. I believe they are very very cunning with their money and things like this are used as tax breaks, guilt avoidance etc. I’m sure they get special treatment from countries/ organizations if they ‘donate’ or ‘invest’ a certain amount of money to certain things. Mark my words, they… Read more »

Negative Camber
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Welcome aboard Chumley. Great insight, thanks for sharing. There is no doubt their ad campaigns are cunning and well calculated. Altria is a huge company and I can’t imagine the amount of research that went into picking the barcode alone. :)

Noddy93
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Noddy93

The Marbalo Barcode is brilliant marketing. That is until this year.

in ’06 & ’07 it screamed marbalo…. so much so that I spent time checking if it was anamorphosic

Negative Camber
Guest

truth be known, I thought it was more Paleolithic but then realized its iconography at its best. ;)

Noddy93
Guest
Noddy93

dude… as the king of “SAT” words you’ve no place to be mocking me :p

Negative Camber
Guest

LOL. Not mocking, just corroborating. A real supportive role for me. Be nice, I gave you post of the week! :) Who’s your buddy?