After years of sponsoring the Grand Am series, Rolex name associated with the newly-merged American Le Mans Series and Grand Am known as the United Sportscar Championship. TUDOR announced today that it has inked a 5-year deal to be the entitlement sponsor of the USC:
“The 2014 season will feature the rebirth and revitalization of sports car racing in North America, and therefore it’s the ideal time to introduce a premium watch brand like TUDOR to our U.S. fans and partners, as well as further solidify our relationship with the international motorsports community,” said IMSA CEO Ed Bennett. “This is a natural progression of the fantastic relationship we’ve cherished for decades with our partners at Rolex.
“In TUDOR, we have an optimal match for the Championship, as its brand attributes align with ours, specifically its Grantour collection that was created for sports car aficionados.”