Wrooom canceled for 2014

Let’s face it, Paul Charsley won’t be happy. Each year, for the last 23 years, the Wrooom event in Madonna di Campiglio Italy has been held by Phillip Morris to present Ferrari and Ducati to the world for the upcoming racing season. The event has been canceled for 2014 and that’s a sad state of affairs.

Questions have been lingering over at Ducati about continued sponsorship from Phillip Morris even though they just signed British rider Cal Crutchtlow and now the cancelation of the event has some MotoGP fans wondering if it may not come to fruition. For Ferrari’s part, it is a sad testament to the current economic situation as the event fueled a lot of cash into the surrounding area and economy and it won’t be easy for those folks in and around Madonna di Campiglio to cope with the lost revenue. There is always an adverse reaction to decisions such as these and I hate to see the impact on the local economy and fresh news the event brought fans.

From a purely selfish standpoint, the Wrooom event gave us much needed Formula One insight in the desolate landscape of the barren winter news cycle and it was always a fun event to read about and see pictures of. Alas, Vice President of Marlboro Global Communication & Promotion, Maurizio Arrivabene, says the event is canceled due to the economic crisis. Perhaps one more nail in the coffin of tobacco sponsorship in sport? Odd that alcohol can be sponsored on the side of cars but tobacco cannot but that’s another story. For now, I’ll miss Wrooom…if only to hear Paul Charsley attempt, each year, to determine how many “O’s” there are in the name.

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