If you’ve been following the Group Lotus, Proton DRB Hicom saga, then you’ll know that there are many questions remaining from the sale of Proton. Namely, what is going to happen to Lotus? It seems marketing guru Dany bahar has been suspended from Lotus according to an official statement:
“Group Lotus plc (“Lotus”) can today confirm that, following an operational review, chief executive Dany Bahar has been temporarily suspended from his role to facilitate an investigation into a complaint about his conduct made by Lotus’ penultimate parent company, DRB-Hicom Berhad,” the statement said.
DRB Hicom purchased Proton, parent company of Group Lotus, and you’ll recall that Lotus officially withdrew their sponsorship from the Lotus F1 team several weeks ago. This had some fans wondering if Genii Capital were going to outright buy Group Lotus and Gerard Lopez, Genii principle, was not discounting that idea.
If Geniii Captial were to purchase Group Lotus, one wonders if the car company would re-engage F1 as a brand and marketing platform or would it recoil and focus on making cars. The comedy, and there is very little in a person losing his job, is that the name war between Tony Fernandes had to cost a small fortune and agree or disagree, perhaps that war did more to secure the rights of the Lotus name in the world of motor sport than anything else. My hunch? Dany will head east…to the middle east or far east to find a high-profile marketing position in which to ply his skills but to be honest, GM has an extra $10m laying around now that it pulled its Facebook advertising. Why not look there Dany? Corvette is a terrific brand in Le Mans and ALMS.