Mutua Madrilena Moves Back To Renault

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I find this commentary a bit odd as it explains within itself why Mutua Madrilena would leave McLaren.

Let’s think about this, Spain is their only market. Alonso was the reason they went to McLaren in the first place and staying with a national hero when your market is national only seems to make sense to me.

Grand Prix.com seems bereft of the logic inasmuch as being concerned for Mutua Madrilena’s wordly image, they forgot (within a sentence or two) that it is not an international company seeking international markets or international approval / appeal. Their goal is to capitalize on a national hero for the Spanish market. McLaren hardly fits that bill. I’m just waiting for a racism tie-in on this story (tragically I might add). Their move makes all the sense in the world for me and I can’t imagine Mutua Madrilena remaining with McLaren for a one second longer. Why the back-handed commentary for a business decision that makes sense? I find that more odd than Grandprix.com finds Mutua Madrilena’s move odd. Now that’s odd.

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WonkyDaveraithroverFranticNegative Camberonthepodium Recent comment authors

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Paul
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Paul

Who?

Anyway I also fail to see what’s s odd. He was just one of those guys that sat down somewhere before the music stopped.

onthepodium
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onthepodium

ya i find it odd that grandprix.com made a judgement call for a sponsor. they’re spanish, and want to stay tied to alonso for obvious reasons. they must have weighed the pros and cons of hitchhicking, i mean, of ditching mclaren and made the business decision to jump ship. that business people.

Negative Camber
Guest

I agree. Sometimes I think Grandprix does a bang up job and other times I scratch my head.

Frantic
Guest

yeah but look at the exposure they got from switching teams, all publicity is good publicity on this one.

Paul
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Paul

Indeed, these are the frozen prawns of hitchhiking.

raithrover
Member

You’ve also got to look at it from another perspective – is a British McLaren fan likely to buy from a Spanish firm given the current climate? Speaking of which I’m surprised Vodafone hasn’t tried to maximise their link with McLaren with special deals or phones.

WonkyDave
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WonkyDave

I don’t think Vodafone has to maximise anything with McLaren. The advertising game is the sport of whores – “Buy what I have to offer. It’s better than what others are selling.” All F1 teams (McLaren included) aren’t much better. Their life-blood is the money that advertisers throw at at them to get their names on a team’s car. The better the team, the more money spent. And an individual team will do anything to make themselves more attractive to the advertisers. Madrilena is a whore like everyone else – he went with the money. As a capitalist, I have… Read more »

onthepodium
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onthepodium

right, it’s just business, so still an odd judegment on grandprix.com’s part.

btw, nice one paul.